HOTEL ART
Everett Spruill Fine Art (ES/FA)
From luxury hotels to charming inns, hoteliers who make a place for art have garnered high-end, loyal clientele who are looking for a unique experience. Whether it's traditional or modern, the looks are always inspiring. On the agenda for summer and beyond: global, exotic and exciting. Diversity is the name of the game. The possibilities are bountiful. The choice is yours.HOTEL ART PAGE 2
CUSTOMIZED ART FOR ANY SITUATION
Art expertise, design sensibility and a trusted network of resources...
Everett Spruill Fine Art (ES/FA) uses these key strengths to develop creative artwork solutions that will articulate your overall vision for any space.
Because ES/FA is an independent consulting firm that customizes art for any situation and an array of resourses, our clients are assured the best range of artwork and services at the most competitive rates.
ARTWORK FOR AN ENTIRE FACILITY
Whether you need a few high impact pieces for a common area or artwork for an entire facility, ES/FA is committed to providing the highest standard of service and artwork available. Our substantial resource network includes only those framers, fabricators and other service professionals who have met our exacting quality standards.
CREATE AN AMBIENCE WITH ARTWORK
reception area of a firm of attorneys would not be right in the radiation therapy waiting room in the oncology ward of a pediatric hospital.
THE PROCESS
ES/FA will begin with a site visit, whenever possible, to review the interior space; including floor plans, furniture placement and finishes. Client preferences and design objectives are crucial to our development of a working outline of the style, scale and placement of artwork for the project.
Proposal
A written outline specifying proposed locations, sizes and budget allotments for artwork needed will be submitted for client approval at this stage.
Presentation
Specific artwork options will be presented for each location, as well as artist renderings for any custom commissions. Framing ES/FA will design the custom framing for your project with great consideration for how it
will work not only within the space, but also with regard for its consistency as a total collection. We will always frame
your artwork using archival methods appropriate to the piece.
Framing
ES/FA will design the custom framing for your project with great consideration for how it will work not only within the space, but also with regard for its consistenvy as a total collection. We will always frame your artwork using archival methods appropriate to the piece.
Coordination of Specialty Items
We'll handle the fabrication of any presentation pedestals, plexiglass presentation boxes, wall text or related specialty items needed before final artwork installation.
Installation
The delivery and installation of your artwork will be performed by professional artwork handlers. Whenever possible, a representative of ES/FA will be on-site to supervise the installation.
Documentation
Artist biographies and statements will be provided for works purchased. Investment quality pieces include
National Fine Art Title registration certificate of authenticity.
Trends in art: hotels can create distinctive interiors by keeping up with some of the hottest trends affecting the art market.
Trends in art can span the spectrum. Some of today's top trends include original art and limited-edition prints that focus on color. This year, several experts in the art industry have watched a variety of hot colors emerge. Among the more coveted color palettes are:
Red has been a prominent color in art for several years, and its appeal shows no signs of stopping. "Red makes a bold statement, tying in romance and the night life." Red makes vacationers think, "Hey! We are away from home let's enjoy our vacation."
HOLLYWOOOD HINTS
Popular colors in art often come from Hollywood. All the reds, beading and tassels--that whole look came from 'Moulin Rouge.' The movie 'Chicago' got us thinking more about jazz and the palette from that movie. We were already doing prints of Tuscany, but when the movie 'Under the Tuscan Sun' came out, its spectacular photography made people want more Tuscan. The color marketing groups consider all these things and more when making color forecasts."
SMALLER GETS BETTER
Another trend that art experts are noticing in hotels is small art in greater quantities. A popular trend in home design is the grouping of several small images together, and the hotel industry has been adopting the idea.
The trend is definitely toward smaller sizes, 16 by 20 inches and down, This means more images can now be used in groupings in more areas. This has moved from the standard of two large matching images being hung over the bed and desk."
Hotels are adopting unique print sizes, as well as using more prints per room. Competition from the boutique hotels has made the chain hotels do the same. Both groups are experimenting with new sizes. They will take a smaller print and very creatively mat it to a larger size, or they will use two or more prints in a single frame. They are using smaller pieces on smaller walls. It is no longer just two horizontals over the beds."
FLORALS STILL BLOOM
Floral-themed art has been and continues to be a hot trend in hotels and in the general art market. The universal appeal of flowers and their ability to coordinate with many decorating schemes make them a perennial favorite for hotels. Florals and contemporary-abstract landscapes--clean, uncomplicated images people can live with that take them to a place they want to be--are always popular." Florals "fit into that 'comfort art' category with a broad range of color and style."
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